The network is full of content. Every day millions of new materials are generated, which strive to become the most viewed at the moment and fight for users to share them. It is not enough for them to read or see them. But getting it is not easy. You can be sure that you have had a fascinating article, video, or infographic, but in the end, it is lost among all the information of the day and goes unnoticed.
5 aspects make the content good. The content you create for your brand doesn’t need to match 5, but it must match at least 2 of them. It is very easy to create content. Creating good content is very difficult and time-consuming. So be patient and start by clearly identifying 5 things that will make your content good.
For your content to be successful, it must be new. But a novelty. This is perhaps the most challenging part, as information flows so fast today, a story that happened 10 minutes ago may be out of date.
To live up to this aspect, you have to forget about things that others publish, news, or try to reinvent something very successful. Focus on your research and conclusions. Then you will get new information that no one has published.
Today’s weather goes hand in hand with new products. When we create content that we want to be unique, we not only have to make sure that it is truly new, but we also have to make it the most relevant topic that everyone is talking about. This is the only way to make sure you don’t go unnoticed.
Everyone knows that it is easier to do what has already been done than to create from scratch. In the case of content, we can take advantage of it a little. If you couldn’t make new and innovative content, but whoever had the idea didn’t know how to design it well and therefore didn’t achieve the expected results, it’s time to improve that content and get all the attention. That didn’t work. Its original creator.
An example of this third point is the recent great acceptance of articles that summarize several different articles’ results. Users know that in an article, they will find all the necessary information on a topic without having to search for it on their own.
When the first big points fail, you can always get your presentation right. Visualization is very important these days, a user can fall in love with or abandon content at first sight. Thus, one of the keys to success is the presentation of our content.
This may not be new, it may not cross your mind, but your presentation may be the one you like best. To be successful with how your content looks, you need to know your audience well to give them what they need.
How you tell your story is very important, remember to use the most appropriate tone for your audience. It must also be compelling, and your content will not be successful if people do not trust what you tell them. Do not forget to show your individuality, your brand’s personality, in what you see fit. Whatever it is, and imagine what it is like.
Keep these 5 aspects in mind when you face a new creation, you should include them in ideas and content meetings. It is very important never to lose sight of them. They should be the centrepiece of your branding content planning.
And more importantly, even if all the requirements are met, the [content] is not a mathematical formula, a bit of luck is also needed.
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