Data Brokers Write For Us
A Data Broker is a company that collects information from various sources; processes it to enrich, clean or analyze it; and authorizes it to other organizations. Data brokers can also directly authorize data from another company or process data from another organization to provide them with better results. The data is generally accessible through an application programming interface (API) and often involves subscription-type contracts. The data is generally not “sold” (that is, its ownership is transferred), but is licensed for private or limited uses. (A data broker is also sometimes known as an information broker, a syndicated data broker, or an information products company.)
Have you ever received an advertisement in the mail and been impressed by its relevance to your interests or situations? You may have attributed this to a coincidence, but that kind of clarification probably didn’t happen by accident. Most likely, the company bought your information from a data broker.
If you know data brokers, you won’t be surprised. But if you don’t already know, data brokerage is a multi-billion dollar industry made up of companies that collect consumer data and sell it to other companies, usually for marketing purposes.
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