When it comes to developing websites, when we talk about information, content, and sections of the website, doubts attack us since it depends on the success we have to convince our proposal.
Designing and personalizing a web page is difficult in many ways. It is about making it look good, making helpful information, and answering questions from our potential customers.
Doubts attack us, especially when we talk about information or sections of the content of a web page since it is about what we communicate and how it is communicated. There is art in the way we tell the story to our users, and depending on how good we are, we will have more or less success in convincing them of our proposal.
The information in the website sections depends on many factors; Your taste or style is one of them. There we will see websites that present dozens of individual pages to display information, while others, with very few pages, provide the same level of information.
Today, most websites offer the most important information to their audience and use web sections that, while not essential, help create value. A good example is the Blog section or the FAQ page. These are not important pages, but they are very useful.
Are you obliged to include them? No, the website is not required to contain certain types of information (other than legal), but its use usually has advantages; This is what you should consider when making a decision.
Websites fall short if it doesn’t answer some basic questions between its sections and pages.
If we go to the basic information about the website, it is fair and necessary to answer 5 questions that will help users know what your website is about and be encouraged to buy what you sell.
The very famous “We” or “Our Company” page does not waste space. Rather, it is often useful to make the potential customer feel more confident when buying your business proposition, whether buying products or services or using content.
If you, or your company, have experience or are an expert in what you have to offer, this page is perfect, to say so. This page is now widely used to share how this point was reached, which usually generates empathy for the client.
It should be very clear on your website what you are selling, and yes, I know it may seem very obvious, but a lot of times, we go to sites that don’t explain exactly what their offering is upfront.
Explaining what you sell may involve the use of different pages. For example, you can give a brief explanation on the home page and direct the user to specific pages where the information is disseminated.
Pages like product information or even a portfolio of past work (in the case of a service offering) will help you determine what you are selling.
A good marketing strategy in web design is not to let your potential customers dictate how much your product or service costs. If you start by saying how much it costs, many of those who come, especially those who buy at a price, will leave because it can seem very high.
The price should always come after you have determined the value of your proposal. If it is very different from what meets your current needs, they are likely willing to invest a little more.
Many sites have pages dedicated to explaining the price and the different options they offer; it is convenient to talk about forms of payment and even shipping costs, if applicable.
He explained what he is selling and how much it costs. He did an excellent job detailing the benefits of his products and services, but these are just words.
Anyone who sells something is convinced that this is the best in the world and usually gives subjective ratings. An Internet user who may be interested in your product must have an objective opinion. For example, he needs to know the experience of other customers; it is the best support of all of them.
If you sell an artifact or service that a certification body has approved, you can use this page to explain it. For example, stores that sell security products, such as locks, often use quality certifications for the brands they sell.
In short, you must use this information so that the user trusts what you are selling.
Once you’ve offered your products and the buyer has shown interest. You should offer them ways to contact you to buy or answer questions.
Contact pages often accomplish this goal. There are currently no websites that do not have a contact form. They are handy for gathering information from potential customers that you can convince after buying your products or services.
Contact forms should not be limited to communication over the Internet. If you have contact numbers, please add them to this information.
A tip that goes beyond the website’s structure: try to satisfy your customers’ requests effectively. If he offers phone numbers, answer. If he offers contact by mail, reply as soon as possible.
You need to know how to display information and sections of the site. While you want your prospects and users to have instant access to information that answers their questions. In some cases, it can become redundant.
For example, with a blog, you can avoid using a press page, another for news. And another for tips, as these, can be blog and web content sections.
If any of the pages I mentioned are not relevant to your business, don’t use them. Remember that the content sections of the website must be tailored to the expectations of your users and the nature of what you sell.
Also Read: What are the differences between SEO and SEM
Also, You can find more helpful resources at Mashable Online.
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