Features You Should Look for in Advanced Search Software – In-app and web search functionality has grown tremendously recently because of the customer’s quest to enjoy improved experiences online and on business platforms. And therefore, all consumers now expect instant access to content across various platforms and websites. As such, they don’t have to wait or type a lot in the search box to navigate to the items they are looking for.
The advanced search software uses various features to deliver a seamless search experience. Therefore if your online search gives shoppers a slow search, provides inappropriate content, or poses various user experience challenges, potential customers may opt to check whether your competitor can offer a more enhanced user experience.
However, any solution you leverage to solve this problem must be easy and quick to deploy. It should also be scalable and contribute to the business’s overall growth. This article looks at the features that an advanced search software must have to improve your site’s search experience.
Table of Contents
1. The Personalization of Results
The increased focus on advanced search software to deliver personalization features is attributed to two statistical impacts on users; nearly 80 percent of users equate the company’s website user experience with its products or services. Also, almost 50 percent of users are likely to spend more if their user experience is tailored to their shopping preferences.
Search software analytics achieves this by looking at the user’s search histories, purchasing, or browsing records to deliver more individualized content. Therefore, delivering more sought content to visitors can raise the organization’s revenue.
2. Advanced Search Software Should Have AI Tools
The major challenge with traditional search systems was providing results that are not always desired. For instance, many smartphone users complained that voice search tools don’t always yield the appropriate results. Now the factor that determines whether you have a bad or good user experience is artificial intelligence. A good AI solution uses natural language understanding to understand users’ intentions and deliver what they want faster.
3. The Voice Search
Voice search has become a popular part of many online customer search experiences. Therefore, every advanced search software should have an internal voice search that converts the user’s verbal input into relevant results, quickly getting the best results without typing anything on the search box.
4. Improved Load Speed for Results and Content Pages
Many users are likely not to wait for more than five seconds for a content page to load to get the relevant results they want. Most of them are likely to leave the page, and therefore the search software should address the issue of the site’s performance as well as the user experience. Therefore, looking for advanced search software vendors who offer technical capabilities that enable pages to load faster is essential.
When planning to integrate advanced search software into your system, look at whether the software offers personalized results or integrates better AI tools to enhance the user’s experience. Also, consider whether the system offers internal voice search capabilities to speed up the search. Also, check whether the software has technical capabilities to speed up the page load.