To be part of the human resources department, it is important to ensure that the company’s operations are sustainable. Therefore, one of the main tasks is to find talent. Get the best candidates suitable for the positions and who will really help the company’s growth. However, this task has become more complex with the possibility of using tools to perform it. Do you want to attract the best talent and do not know how to do it? This post will introduce the best trends that you can apply.
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What is the Talent for a Company?
These are the characteristics, both academic, attitudinal, and skills, that are desirable for a company. So talent is that person who meets the company’s requirements to cover its operational needs. Therefore, he is an employee that the company values to meet its objectives.
It should note that this concept has changed over time, thanks to the advances and evolution of the market in general. Mastering new technologies, including adaptation to digitization, is essential in a company. Consequently, digital tools have become part of the essential requirements, even more in the environment of social networks, e-commerce, e-learning, and more.
On the other hand, attitude also has a relevant factor. While professional training is necessary, this can be overshadowed by missing qualities, such as responsibility, teamwork, communication, cooperation, and proactivity.
What is Talent Search?
As we have mentioned, talent has a vital role in executing a company’s projects. When the team comprises true professionals in their area, goals achieve without delay. That is why the search for talents with this level of professionalism is an objective that requires diagnosis and observation.
The recruitment and selection procedure of personnel focuses on applying the best strategies to convince this talent. This is how below we mention the strategies that provide good results:
Create an Attractive Offer:
If we want a person to be interested in the position to offer, it is necessary to attract them with titles and a description that motivates them to apply. That is why we should apply persuasive writing techniques and clarify the main points of the position. While it is good to be specific, select the most general information because brevity is important.
On the various hand, it is important to enthusiastically highlight the benefits that the person will obtain from joining the team. The latter will help you decide to apply and agree to an interview.
Today, thanks to changes in the labour sector and personal growth promotion, flexibility is a factor of value. Rigid schedules and old methods are no longer attractive to new talent.
If you want your talent search to be effective, you need to assess how flexible you can be. Either different offering schedules of your choice or working by the hour. Similarly, telecommuting is becoming very popular today, allowing you to have a team remotely. In turn, the opportunity for growth and acquisition of better positions according to the individual’s performance.
Humanization of the Company:
Another factor that is becoming very relevant is the approach, the company’s humanization. Recognize that although they are an entity, they value their team and their work. Highlight how are internal management, its cooperation, and motivation. Remember that a candidate should treat like a potential client, where persuasion and sales go hand in hand. In this case, it will not sell a product or service, but the company’s image and the job opportunity it offers.
That is why we must take great care of what future candidates want beyond a salary. They will improve the offers to offer. They are maintaining a strong understanding of the needs of talents, which will allow them to better identify and connect with the brand.
5 Trends that Optimize the Search for Talent
Nowadays, it is much easier for companies to source talent since there are several ways to choose from. Either through platforms or a marketplace dedicated to this, publishing a professional’s request is even very simple. In some cases, it is even completely free. That is why we present to you the trends that facilitate the search for promising talents:
1.Social Recruiting: Recruitment through RRSS
You may have seen it on platforms like Facebook, but various networks are used to get good talent in reality. This is because they are in everyday use. Therefore the probability of reaching is greater. Currently, the leading social network on this topic is LinkedIn.
It is a recruitment process in which the person applies for the position but does not offer their personal information, not even their CV. Therefore, you move on to the stage of taking the tests to demonstrate your knowledge using a number or pseudonym. This strategy allows concentration on the person’s talent and skill, discarding their true identity until hiring.
3.Apply CRM Techniques to Candidates:
Customer Relationship Management techniques, in this case, apply to future candidates. This increases the company’s interest to grow since totally personal attention is provided to improve the experience. In this way, different strategies are used, such as email marketing and tools to facilitate interaction. Likewise, accompany the selection process to affirm interest in the candidate.
Consequently, applicants will be attracted and connected to the company before confirming their employment relationship. Therefore, they cared to give the best performance in their tests.
In this case, inbound marketing principles implement in the recruiting strategy. They are taking as a priority their opinion and interaction. This will allow potential candidates to be in line with the company’s values and objectives, which is convenient to turn them into employees since from the beginning, they will be in sync with the image and internal management.
In this case, the type of ideal candidate (buyer persona) is taken into account to apply the techniques to attract these professionals. In this way, candidates who feel attracted (thanks to this method) will voluntarily approach the company.
Although it is not fully adapted to the recruitment process, its evolution allows us to foresee its benefits in this area. This is how AI can be an excellent complementary tool in job interviews and candidate evaluation. The latter since you can identify the signs of body language to make a correct interpretation of it.
On the other hand, chatbots have cooperated in improving the interview and selection process. They are ideal for those companies with high demand in their applications, making the process simpler.
5 Tips to make your Company the Best Option
Now, other elements that go hand in hand with offering a job are also the company’s internal work. This is how below we give you 5 tips to improve the search for talents :
- Apply persuasive communication techniques, both in the job offer and in the interview. Adopt an attitude of closeness and personalization, such as speaking with the person with confidence and maintaining a pleasant conversation.
- Timely serve future candidates, either by mail or by phone. This will indicate that there is a mutual interest in creating a working relationship.
- Listen to current employees and take them into account to identify the company’s shortcomings.
- Apply employer branding, listening to employees’ needs to improve current conditions. This will reinforce the sense of belonging and the corporate image.
- Use the tools and social networks. In this way, when a candidate wants to know the company, find all the necessary information. Ideal for combining the Inbound Recruiting strategy.