Jobdirecto is a branded keyword – meaning people aren’t searching for it yet. Your strategy must be dual-focused:
- Build brand authority so people start searching for “Jobdirecto”
- Target job search intent keywords that will bring traffic and establish your expertise
Table of Contents
THE “JOBDIRECTO” BRAND POSITIONING
Your Unique Angle: “The Career Science Lab”
Position Jobdirecto not as another job board, but as:
“The first data-driven career platform that tests job search strategies in real-world conditions.”
This makes “Jobdirecto” synonymous with:
- Evidence-based career advice
- Transparent job market research
- Tested strategies, not just theories
ORIGINAL CONTENT STRATEGY
- The “Career Experiments” Series (Your Foundation)
These are controlled tests that generate original data:
- The Resume A/B Test
- Title: “We Applied to 500 Jobs with 2 Different Resumes: Here’s What Worked in 2024”
- Method: Create identical candidate profiles, vary ONE element (format, keywords, design)
- Data points: Response rates, interview conversions, time to response
- Original data created: Response rate comparison charts, recruiter behavior patterns
- The Application Method Experiment
- Title: “Cold Email vs. LinkedIn vs. Company Portal: We Tested All 3 on 300 Applications”
- Method: Same candidate, same resume, different application methods
- Data points: Open rates, response rates, quality of responses
- Original data created: Most effective approach by industry/role
- The AI Job Search Test
- Title: “We Used ChatGPT, Jasper, and to Write 150 Cover Letters: Hiring Managers Rated Them Blind”
- Method: Generate cover letters, have real hiring managers rate them
- Data points: Quality scores, common AI giveaways, effectiveness ratings
- Original data created: AI detection patterns, optimal AI-human editing workflow
BOriginal Industry Research Reports
- Job Market Temperature Index
- Regular feature: “JobDirecto Monthly Market Index”
- Method: Track 50 key roles across industries for:
- Average posting duration
- Salary range fluctuations
- Remote vs. hybrid vs. on-site ratios
- Application counts (where available)
- Original data: Create proprietary index numbers people cite
- Hidden Job Market Study
- Title: “The 70% You’re Missing: We Tracked Where Jobs Are Filled Before Being Posted”
- Method: Survey hiring managers about their hiring channels
- Original data: Breakdown of filled positions by source
Real-World Case Studies
- Candidate Journey Documentation
- Series: “The 90-Day Job Search: Real Diary of a Laid-Off PM”
- Method: Follow real candidates (with permission), document every step
- Original content: Screenshots of emails, application trackers, interview notes
- Salary Transparency Project
- Title: “We Collected 1,000 Real Offer Letters: Here’s What Companies Actually Pay”
- Method: Anonymized collection of real offer data
- Original data: True compensation packages by level and location
CONTENT STRATEGY FOR BRAND BUILDING
The “Jobdirecto” Keyword Strategy
Since “Jobdirecto” is your brand, you need to create content that:
- Defines what Jobdirecto is (educational content)
- Shows why Jobdirecto is different (comparison content)
- Demonstrates Jobdirecto’s value (results content)
Brand-Defining Content:
- “What is Jobdirecto?” Page
Don’t make this just an “About Us.” Make it a manifesto:
- “Why We Started Testing Job Search Strategies”
- “Our Research Methodology”
- “How Our Data Is Different from Generic Advice”
- Comparison Content
- “Jobdirecto vs. Traditional Career Sites: How Our Data-Driven Approach Helps You”
- “Why Jobdirecto Doesn’t Just Repost Job Listings”
- Success Stories Using Jobdirecto Methods
- “How Sarah Used Our A/B Test Findings to Get 3 Offers”
- “Companies That Hire Using Jobdirecto’s Research”
SEO STRATEGY FOR NON-BRAND KEYWORDS
Target Keyword Clusters:
Resume & Application Optimization
- “resume A/B test results 2024”
- “proven resume formats 2024”
- “cover letter effectiveness study”
- “ATS resume test results”
Job Search Methods
- “best way to apply for jobs 2024 data”
- “linkedin vs email application success rates”
- “hidden job market statistics”
- “job application response time data”
Salary & Negotiation
- “real salary negotiation scripts that worked”
- “offer letter data analysis”
- “remote work salary premium data”
- “equity compensation actual value”
Interview Strategies
- “behavioral interview question frequency study”
- “take-home assignment completion rates”
- “interview to offer conversion statistics”
- “technical interview success factors”
CONTENT CALENDAR – FIRST 90 DAYS
Month 1: Foundation & First Major Study
Week 1-2: Launch Study
- Conduct Resume A/B Test (start collecting data)
- Create “Welcome to Jobdirecto: Our Manifesto” page
Week 3: Initial Content
- Publish methodology for your first study
- Create 3 “problem-solver” articles based on preliminary findings
Week 4: First Results
- Publish first study results with full data
- Create downloadable resources (winning resume templates)
Month 2: Build Authority
Week 5-6: Second Study Launch
- Start Application Method Experiment
- Publish 2-3 case studies from Month 1 participants
Week 7-8: Expand Topics
- Create first “Job Market Temperature Index” report
- Publish interview strategy research
Month 3: Community & Scale
Week 9-10: Community Features
- Launch “Career Experiments” newsletter
- Start “Job Search AMA” series
- Create interactive tools (Resume Scorecard)
Week 11-12: Scale Research
- Partner with career coaches for joint studies
- Launch first salary transparency report
- Plan Q2 research agenda
CONTENT FORMATS & DISTRIBUTION
Must-Create Formats:
- Original Research Reports
- PDF downloads with full methodology
- Executive summaries for quick consumption
- Data visualization (interactive charts where possible)
- Case Study Templates
- “Here’s exactly what we did” templates
- Email templates that worked
- Interview preparation checklists
- Interactive Tools
- Resume A/B test calculator
- Job market health checker
- Salary negotiation simulator
- Video Content
- Behind-the-scenes of running experiments
- Interviews with study participants
- Data analysis walkthroughs
Distribution Strategy:
- LinkedIn Focus
- Share snippets of data findings
- Post weekly insights from ongoing research
- Engage with HR and recruiting communities
- Reddit Communities
- r/jobs, r/careerguidance, r/resumes
- Share value first (“Our data shows…”), link second
- Participate in “Rate My Resume” threads with data-backed advice
- Email Newsletter
- Weekly experiment updates
- Exclusive early data access
- Participant recruitment for new studies
MONETIZATION & GROWTH STRATEGY
Build First, Monetize Later:
(0-6 months): Free Access
- All research free
- Build email list and authority
- Gather user feedback
(6-12 months): Premium Features
- Premium research reports
- Personalized career audits
- Custom company research
(12+ months): Platform Features
- Job board with data-enhanced listings
- Company ratings based on hiring practices
- Certification programs
COMPETITIVE DIFFERENTIATION
What You Do That Others Don’t:
| Traditional Sites | Jobdirecto |
| Repost job listings | Test application methods |
| Generic career advice | Data-driven strategies |
| Self-reported salaries | Verified offer data |
| Static content | Ongoing experiments |
| Company-focused | Candidate-focused research |
KEY METRICS TO TRACK
Beyond Traffic – Track Authority:
- Data Citation Rate: How often other sites reference your research
- Study Participation: Number of people joining your experiments
- Template Downloads: How many use your proven resources
- Brand Search Growth: “Jobdirecto” search volume over time
- Partnership Requests: Companies wanting to collaborate on research
IMMEDIATE NEXT STEPS
Start Today:
- Design Your First Experiment:
- Choose: Resume A/B Test OR Application Method Test
- Create methodology document
- Set up data collection system
- Create Foundational Pages:
- “Jobdirecto Methodology” page
- “Current Experiments” page
- “Research Archive” structure
- Build Minimum Viable Tools:
- Simple resume analyzer based on your criteria
- Job market tracker for 10 key roles
- Start Community Building:
- Create LinkedIn Company page
- Set up email newsletter
- Join relevant Reddit communities
THE ONE-SENTENCE STRATEGY
Turn Jobdirecto into the “Consumer Reports” of the job search world—where every career strategy is tested, every piece of advice is data-backed, and every user becomes part of the research that helps others succeed.